Our LeadScorz Lead Management Platform and Grading Engine™ is a cloud-based SaaS platform that uses AI, machine learning and big data. The technology integrates seamlessly with leading CRMs, such as Salesforce and Microsoft Dynamics, as well as most of the popular call center and marketing automation software. This robust, end-to-end automation enables our clients to seamlessly integrate all phases of the lead lifecycle.
About the LeadScorz Grading Engine
At the core of LeadScorz technology is the LeadScorz® Grading Engine™, which delivers a new level of accuracy, sophistication, automation and real-time capabilities to scoring leads. The LeadScorz Grading Engine grades all leads A, B, C, D +/- so that each lead is prioritized and routed to the appropriate sales agent or queue, based on its relative probability to achieve your specific targeted conversion event.
The grading algorithms in the LeadScorz Grading Engine are initially set based on historical data, then re-calibrated in real time as new conversions are captured. Via real-time API services, we also incorporate extensive third-party “LifeData™ Attributes” provided by our big data partners.
Unlike unsophisticated CRM scoring tools, services that utilize only broad demographic clustering, score leads only post-acquisition or based solely on online behavior, the LeadScorz Grading Engine combines your company’s unique historical data with extensive personal life data attributes of the consumer. We then apply powerful data science and advanced neural mapping technology to identify which combinations of attributes contribute to determining lead quality. Our LeadScorz Grading Engine determines your optimal grading scale, then automatically calculates an individual relative quality grade for each lead within that scale.
Three points of API integration enable seamless integration with both upstream lead sources and downstream sales platforms to fully automate the processing, grading and routing of your leads.
All the tools within the LeadScorz technology are easily accessed via the LeadScorz dashboard, so a marketer can get real-time data on which sources and lead personas are generating the best outcomes for the company, enabling them to optimize their sourcing and quality filtering settings accordingly.
Contact us today to learn more.